AX Paris Blog

Here is our FIRST EVER Pinterest competition girls! Good luck! xo

For more inspiration, follow us on Pinterest! xo

Here are our favourite outfits from last nights Billboard Music Awards!

See more outfits from the night here: http://pinterest.com/axparisclothing/billboard-music-awards-2013/  xo

Have you heard about our latest competition? You could win £1000 to spend right here at AX Paris girls!

You could revamp your entire wardrobe and have plenty left over to spend at your leisure! Hurry & enter!

Find all the entry details here: http://a.pgtb.me/kdBQVb xo

If you are anything like us, your thoughts will already be turning to festival season. Who to see, what to take, what to wear? Festivals have become mini-fashion events as the likes of Kate Moss and Alexa Chung work that rock-mixed-with-street look. It’s time to put away structured and princess-inspired looks and go for something decidedly more carefree. All you need are some key pieces to keep you looking great, and for once in your life don’t worry too much about your hair and make-up. Bed-hair and three day old eyeliner will only earn you more style points. Get ready to rock!

Nothing is easier to wear than cure dress and this Big Bird Elasticated Waist Dress (£18) deserves its own backstage pass. Easy and effortless, team it with some great boots and pull on a denim jacket or a parka if it gets a bit chilly.

Perfect for referencing the Rolling Stones at Glastonbury, our Giant Lips Tee (£13.99) says you’re with the band. Cheeky and flirty, team with denim shorts or skinny jeans to get yourself noticed.

Nothing says rock chick more than denim shorts and these Floral Denim Shorts (£20) are great for showing off just-tanned pins. The floral print takes them up a style notch. Wear with a great T and some boots, or you can even go for a retro trainer for that sports-luxe look.

For the newest new-rave look, and to slip on for a cooler night, we know you will love this Cream Smiley Face Sweat Top (£15). If you want to go for the full hit, add a trucker cap, a glo-stick and a whistle. Why not?

If you want to still be playful and girly, then team a shrunken T with this Colour Clash Paisley Skirt (£19), the print of the season. Add some tough girl boots to sharpen up your look.

No rockin’ look is complete without accessories and it is time to layer up our Stud Cuff Bangle (£10). Wear a few at once to maximise your style impact.

Footwear is all important at festivals. You need something that will go with all of your looks, and that will keep your feet happy, too. These Studded Biker Boots (£36.99) make a change from the obligatory welly, and if they get a little bruised and battered, it just adds to their appeal.

Now all you need is to learn how to put up that tent, which is where our advice ends…

- Nancy Buckland

Have you heard about our latest competition? You could win £1000 to spend right here at AX Paris girls!

You could revamp your entire wardrobe and have plenty left over to spend at your leisure! Hurry & enter!

Find all the entry details here: http://a.pgtb.me/kdBQVb xo

It’s time to go to college. Not here of course, but in the good old U.S.A. It’s all about varsity campus chic. It has a distinct 1990’s feel, so for this one you will be channelling a young Gwyneth Paltrow taking a leafy stroll around Harvard or Yale, listening to Nirvana on her Walkman, long before she discovered yoga and Chris Martin. For hair and beauty you need to keep it natural but us AX girls know that can take longer than any other type of look. Jessica Alba and Rihanna have been rocking this look recently so you will be in good company. Think young, carefree, and the hottest boy on campus offering to carry your satchel. Let class commence……….

The building block for this look is the Neon Base Ball Jacket (£20). Back in the day, if you caught yourself the hottest player on the team, then you would wear his jacket as a sign you were together. How cool is that? Of course, us girls are a bit more independent now but we still love the look. This is the jacket of the season.

Now the 1990’s are back on the style map double denim is allowed, as long as you mix up the shades to keep it fresh. This Denim Long Sleeve Shirt (£22) is so versatile. Wear it buttoned up, or open over a vest top, and if you have a tartan shirt about from last season tie it round your waist.

We couldn’t talk about varsity without including this USA Flag Vest (£7.99). Great with jeans or short, on its own or under the denim shirt, it will earn you extras style merits. Go to the top of the class.

These Denim Jeans With Braces (£30) are the building block for any look and so are a great investment buy. Wear the braces down for a laid back look and add a black bowler hat for some back-to-college chic.

No 1990’s varsity look is complete without theseStud Chelsea Boots (£29.99). Perfect with jeans or a simple, flowery tea dress, they toughen up the look a little and just add to your cool-girl edge.

- Nancy Buckland.

It started with a picture of Beyonce. Usually bedecked in couture, here was the high priestess of pop in leather leggings and flouro kicks. It made us think, is it time for a re-think? While high-octane dresses still rule evening wear, when it comes to daytime, the designers have been referencing 1990’s culture, only this time grunge gets glam. Sure you wear your pieces casual, but this is no rough-around-the-edges look. It takes a whole lot of effort to look this laid back, and it is perfect for all the festivals lined up over the coming months.

This fab Letter Print Top (£14.99) hits so many trends it’s a fashion wonder. Referencing retro printed logo tops brought bang up-to-date in monochrome, this top is great with cut-offs or leggings for making a home-girl statement.

For casual cool cover ups it’s all about the Neon Pink Baseball Jacket (£20).  This is more about street chic than college campus style, but to add a touch of glam add a flash of pink flouro nails and matching trainers

Well if the look is good enough for Beyonce………..these PU Side Leggings (£18) are a great new season purchase as they literally go with everything. Team with a bright top for a daytime, or dress up with a vest and ultimate heels for evening.

Being A/X girls we know you will always like to dress a trend up and this Tie Dye Split Skirt Body Con Dress (£25) is the must-have for this look. The perfect mix of glamour and rock chick chic, it will turn heads and leave a trail of broken hearts in its wake.

Forget ladylike. No kitten heels here. The Chunky Heel Platform Shoe (£36.99) is the perfect statement shoe to channel Courtney Love with a bad girl edge.

- Nancy Buckland.

Want to bag yourself a free AX Paris dress? Well read on to find out how!

**T&C’s:

1. In order to enter this competition you must upload a photo containing an AX Paris item using Instagram.

2. You must upload a new image every week in order to be re-entered into the following Fridays draw.

3. Users MUST be wearing at least 1 item of clothing from AX Paris.

4. You must follow AX Paris on Instagram.

5. In order to enter this competition you must tag @axparis and hash tag #loveaxparis.

6. ONE winner will be selected every Friday.

7. The winner will receive ONE AX Paris garment of choice.

8. There is no cash alternative available.

9. The winner will be contacted via an image on our INSTAGRAM wall every Friday.

10. By submitting an image you are agreeing to the T&C’s of this competition and therefore giving permission for us to use your imagery on any of our social media platforms and as part of any promotional material.

11. AX Paris withhold the right to withdraw this competition without warning.

Well it’s officially 2013, and it’s looking set to be a year of change for me. I always get excited at the beginning of the year, it’s a time to stop and appreciate all the things the last year has bought you, but is also a great time to begin getting inspired by the year ahead and embrace aspiration. It’s like a fresh exciting start of a new adventure, an opportunity to make the world your oyster.

Despite embracing the new year and all the opportunities it can bring, i’m actually not one to make myself new years resolutions in the typical style (i’d never actually stick to it, and it’s silly only setting yourself a short term goal which you’ll never keep in the long run). But I have decided to think about a few little things i’d like to focus on this year, things that make me happy or are things I want to achieve. So in the spirit of the New Year and 2013 I thought i’d share some of my aspirations with you.

1. Keep writing mediamarmalade.com & develop my photography

2. Drink more water (!!!)

3. Embrace change and challenge

4. Get a flat with my boyfriend

5. Read books on my commute again

6. Continue to travel the world

7. Make more plans to see friends

8. Maintain my ‘happy’ weight

Are you one for setting yourself new year goals? What are your aspirations for the year ahead?

After an amazing and eventful year for my blog mediamarmalade.com … i’m very excited to see where 2013 will take it.